Back to Basics: Top 5 Reasons to Use Primer in your Beauty Routine

First things first: the number one purpose of this often-overlooked makeup essential is to serve as a base over which to layer foundation. Whether you want to wear tinted moisturiser or traditional foundation, starting with primer base first prepares your skin for the rest of your face makeup. 

Primer prevents creasing and unnatural shine.

Our Liquid Light Illuminating Primer gives your skin a quick, moisture-rich pick-me-up without creating a fake shine or that dreaded, caked-on look. With the help of the right illuminating primer as a smooth base, you can brighten your complexion in an natural-looking way that makes highlighting easy. In other words, it’s the go-to if you want flawless skin without having to worry about a concealed look.

Okay, let’s be honest here: how many of us might tend to take face primers for granted? Even though we might be tempted to overlook them, the truth is that if you want to achieve a long-lasting look that enhances your natural radiance, you definitely don’t want to miss out on the power of the right primer. If you aren’t in the habit of using primer base, we’re here to give you just a few great reasons to include this luminous, multipurpose makeup essential in your daily beauty routine!

In fact, if you want to find a simple way improve your daily beauty routine, there’s nothing quite like an illuminating face primer to do the trick. Plus, reaping the benefits of this makeup must-have is a lot easier than you might expect. Read on for just a few ways that primer can help you achieve that dewy, luminous look you’re after.  

Face primer extends the wear of your makeup. 

Our Liquid Light Illuminating Primer weightless formula fills in fine lines, reduces the appearance of imperfections, and helps keep your makeup looking fresh all day. Apply one to two pea size amounts of illuminating primer to clean, moisturised skin. Follow with concealer, foundation or powder application. 

Moisturising primers protect and hydrate your skin.

Choose a primer that also doubles as a moisturiser—such as our Base Perfecting Priming Moisturiser—keeps your skin protected and hydrated with hyaluronic acid and jojoba while you prepare your skin for tinted moisturiser. Moisturising primers nourish and rejuvenate your skin by offering an extra boost of hydration so you can show off soft and supple skin. Primers also help control oil to provide moisture to skin without making it greasy. Our multipurpose primers are designed to provide a range of different skincare benefits to suit any complexion.

Primer base can even be worn all by itself.

Creating a subtle look with just a hint of makeup, you can apply our number #1 selling Illuminating primer to brighten your complexion and smooth over creases 

These are only a few of the many reasons that it is worth taking the time to find the right primer for your personal beauty routine. Start off your morning by combining the benefits of our premium skincare and makeup all at once with the help of a powerful, multipurpose primer. From smoothing over creases and preventing an unnatural shine to boosting your skin’s hydration and extending the wear of your makeup, primer base is a must-have for every makeup bag.

No matter what type of look you want to create, choosing the right primer to suit your complexion can go a long way. Keep your skin looking flawless from dawn to dusk and be sure to check out our own range of premium-quality, Australian-made primers exclusively available at LUMA for all of these benefits and more.


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